Mike Fry

Sales Director

Mike joined the industry in 2004 working for True Colours, a technical trade distributor part of the Midwich group. Having grown the customer base and accounts to unprecedented numbers within two years, he then moved on to Impleo, where he became Head of AV, before taking on other senior roles with Micro-P, Steljes and Saville Audio Visual/Visavi.

Mike brings extensive experience in sales strategy development, building strong networks across the AV industry. He’s also a skilled Technical Consultant with an impressive track record in driving sales and partner growth.

Mike took up the role of Sale Director at Workspace Audio Visual in November 2022. His focus is on growing the business further by serving end users with consultancy, design, support and integration offerings that drive productivity and improve customer experiences.

Outside of work, Mike can be found fishing by the lake and spending time with his family. He’s a big fan of darts and pool, having played for England at the Bapto Pool Championships.